I feel like I’ve really mastered the skill of being able to sell my business and products

Bruce Diale | Brucol Global Development

“I feel like I’ve really mastered the skill of being able to sell my business and products”

I grew up in a rural area of Limpopo. After completing school, I studied for a BSc in Agriculture and then decided to pursue an MBA (for which I am still doing research). I have always had a passion for agriculture, and a strong wish to make a difference and have a big impact. After finishing my studies, I worked for the Department of Agriculture for about four months but didn’t feel as though I was having the impact I desired. I decided this wasn’t for me and started my own business.

I have always been a business-minded person. While in primary school, I took photos of my classmates which I offered them for sale. During high school, I loaned fellow students money and also sold them sweets. I’ve also always wanted to help make the world a better place and, because I grew up in a very agricultural-oriented household, I knew this was an area where I could make a difference.

My business, Brucol Global Development, is an agricultural consulting company that endeavours to create innovative agricultural solutions that can help develop rural communities across Africa. We have multiple ways of doing this: we offer a farmer support service (sourcing funds to empower people through training, mentorship and the smooth running of operations); a food security service (we have developed a tower garden which we sell to governments and other institutions); and infrastructure development for farmers (mainly irrigation systems).

Apart from the fact that Brucol is youth run, I believe what makes us different is our innovation. We try in innovate in everything we do. Our systems and products are innovative and so is the infrastructure we have designed. In fact, our slogan is “Innovating agriculture”.

A big challenge is always finance. I’ve continually tried to learn as much as possible about business and one of my biggest lessons has been that often financial challenges are caused by a lack of compliance with processes and not having the right systems in place in order to get funding. I found that once I had the right systems and people, the finances fell into place.